In a time when many businesses have turned to online marketing and social media to get their message out, it can be easy to forget the importance of traditional physical signage. However, a study by FedEx revealed that nearly two-thirds of customers make decisions about whether to visit a business based on its signage alone. The right type of sign can not only capture a passersby’s attention, but can also convince them to step inside.
An effective sign needs to be clear, concise and eye-catching. It should reflect a company’s brand image and appeal to its target audience. And it should be able to withstand the elements. A high-quality sign will last longer, save on maintenance costs and provide a great return on investment.
A large banner is a cost-effective way to promote your business, event or special offer. It can be positioned at the entrance of your location, along a busy roadway or on a sidewalk. Outdoor large banners can help attract potential customers and boost impulse stops by up to 17 percent.
When choosing a style for your sign, keep in mind that people will be judging it from a distance. The font size should be big enough for people at a distance to read easily, but not so large that it is overwhelming. Use sans-serif fonts to increase legibility. In addition, consider the color scheme. Studies show that full-color graphics create the highest awareness and photo-based signs are 300% more memorable than those without photos.
A well-designed sign will balance professionalism with personality. It should convey your company’s products, services and value, but should also be creative, surprising or thought-provoking. This will make your sign more memorable to your customers and draw in new ones, too.
Getting your message out can be challenging if you are a newcomer to an area or if your business is hard to find. Outdoor signage can help you stand out among the crowd, letting people know where to find you, whether you are offering a new menu item, hairstyle or arcade game.
Whether you are looking for a traditional or digital sign, a Reputable sign company in Las Vegas has the knowledge and expertise to help your business reach its potential. Their professional team is experienced in designing and manufacturing custom outdoor signs, including outdoor banners that can withstand the elements. They will work with you to ensure your sign is on brand, meets local zoning regulations and makes an impact. They can even print ADA-compliant signage for visually impaired visitors. Their signs are printed on high-quality vinyl that stands up to weather and everyday wear and tear.